Myntra was started by Mukesh Bansal and his two friends VineetSaxena&AshutoshLawania. This e-commerce platform was launched in the year 2007 and really few would know that in its initial years, Myntra was nothing what it's like at the present.
The brand started off with personalized gift products and sold them on demand; a customer could get his/her t-shirt, mouse pads, etc. customized at this store. This went on for 3 years and in year 2011. This online store finally started selling lifestyle and fashion products and moved far away from customization business, within a time span of 1 year. It started featuring products from quite 350 Indian & International fashion brands on its site. Moreover, some well-known brands like Being Human &Fastrack watches were launched online via this e-commerce platform.
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