AJIO is launched in April 2016 at Lakme Fashion Week in Mumbai and is the digital fashion extension of Reliance. AJIO is the topmost fashion destination for styles that are handpicked, on trend and at prices that are the best anyone can find anywhere. It is a fashion and lifestyle brand, and is Reliance Retail’s first Pan-Indian ecommerce venture.
AJIO deals in variety of womenswear, menswear, kids wear and technology. AJIO has advanced into a category that combined the convenience of technology with the aesthetics recent fashion by featuring of premium gadgets and tech accessories. It is creating a differentiated e-commerce model for India through AJIO, with the advanced internet infrastructure built by JIO and a strong physical retail business built by Reliance Retail. The AJIO app is out there for download on the Apple App Store & Google Play.
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